The graphic presented in the Glo television commercial enacted by Lagbaja and his band boys takes TV commercial to another level. Oya play me something?”Lagbaja informed the Officer that members of his band were scattered all over the world but declared that the issue was not a problem as long as Glo 4G phones were available. They played a beautiful instrumental version that viewers all over the world are excitedly gushing over. ‘Data is oxygen’ is the novel pay-off line adopted by Globacom to aptly capture the very essence of data in today’s life. The awesome delicate balance and its necessities underscore the importance of oxygen to life and by extension the essential nature of data to communication.

Source: The Guardian January 27, 2019 03:00 UTC